Crossways FZE [CwS] is a Multinational distribution company headquartered in Dubai, UAE with physical distribution presence across West and Central Africa.
Crossways works with leading Multi National principals such as Unilever, Henkel, Reckitt Benckiser, Beiersdorf and Johnson & Johnson delivering value to her distributors, customers and consumers.
Our set up is designed to drive customer sales growth alongside market penetration in an ever comparative landscape. This enables us win today and tomorrow
Our experienced and reliable team is constantly available to serve your business needs as at when needed. Kindly get in touch with one of our team members today to explore amazing business opportunities.
Management: At Crossways, we believe and live the saying ‘Team work makes the Dream work’
Dynamic Capabilities: CwS Capability building programs ensure we continually evolve with market trends and predict customer / consumer needs
Exceptional Executions: CwS delivers disruptive displays which ensure our suppliers continue to win at the first moment of truth
Robust RTM: CwS prides itself on its locally relevant RTM which ensures increased coverage at optimal cost to serve enabling sustainable distribution models
Portfolio Management: CwS has been distributing for World Class Suppliers / Manufacturers including Henkel, Unilever, Reckitt Benckiser, Beiersdorf, and Johnson and Johnson
CwS has shown demonstrated capability in accelerating its Principals’ growth across West and Central African markets
Geo Spread- West and Central Africa comprising 20 countries in 4 Geographical units: Sahel, Guinean, Coastal and Central regions.
Our current coverage extends across the length and breadth of Sub-Saharan Africa [SSA] to a total of 10,000 directly covered stores and ~ 50,000 indirectly covered outlets.
Through our superior RTM machine our teeming consumers [~200million] now have access to life changing superior brands.
Thus CwS drives the 4C value creation approach by establishing superior value for its
- Clients [Principals],
- Customers
- Consumers and the
- Community where it operates.
P O Box 121327,
Sharjah Saif Zone,
United Arab Emirates
09, KAIRABA AVENUE, SEREKUNDA,
BANJUL, THE GAMBIA
RUE DU LIBAN x BRAZZA,
DAKAR